Asorock (AR) Fragrances believes everyone should smell their best and we set out to make that a reality by providing premium fragrances available for everyone at unbeatable prices. As fragrance connoisseurs and socially conscious individuals, we realized that perfumes were being sold for way more than they cost to make and we couldn’t turn a blind eye to the price markup of the industry. Craftmanship All of our perfumes are crafted as extrait de parfums, meaning they are long-lasting scents that have a 30-40% concentration of fragrance oil and are among the most highly concentrated fragrances in the market. We source our fragrance oils from France and blend here in the USA, which has been a global leader in the production and development of original luxury fragrances.